FOR GOAL-DEN PRIZES, YOUR SHOPPERS SIMPLY NEED TO MATCH THE MINUTE TO WIN IT

Mondelēz International has a brand-new promotion through its Cadbury FC initiative - Match the Minute to Win It - just in time for the beginning of the new football season. The promotion follows on from previous successful Cadbury FC promotions including Win A Worldie, Win a Day In Their Boots and World Class Wins.

While football is the most attended sport in the UKⁱ, you don’t need to be a fanatic to know it’s more difficult than ever before for fans to get to the biggest games.

Current economic circumstances, coupled with ever-growing season ticket waiting lists, mean the possibility of watching their favourite team on the pitch is increasingly out of reach for many. In an effort to alleviate this, Match the Minute to Win It will bring shoppers Cadbury FC’s biggest prize giveaway to date by taking advantage of its unique partnership with some of the nation’s favourite teams - driven by the iconic glass and a half generosity that Cadbury is known for.

Match the Minute to Win It has been specifically designed to immerse shoppers within the beautiful game. It will offer a range of fantastic prizes to get fans closer to the action - including stadium hospitality experiences, hundreds of retail gift vouchers and, of course, thousands of match tickets!

It couldn’t be easier for shoppers to enter. By purchasing a participating pack and inputting their barcode and batch code (found on pack) at matchtheminute.CadburyFC.com, they’ll be instantly designated a UK football match, and their very own ‘minute’ within the match. If a goal is scored in that game on their given minute – they’re a winner!

The promotion will run to late October 2023 on blocks, multipacks, single bars and pouches across Cadbury favourites, including Cadbury Dairy Milk, Wispa, Twirl, Double Decker and Crunchie. It’ll be running both on- and off-pack, meaning that as long as the product is included in the offer, shoppers will be able to participate regardless of whether the pack they’re purchasing has the promotional Match the Minute to Win It flash on it.

ⁱ StreetbeesDeck the Halls How Shopping Habits are Evolving, October 2022