GET YOUR SH-ELVES READY FOR A SUCCESS FESTIVE SEASON

The festive season is fast approaching, and Mondelēz International is bringing some extra special treats to the table this Christmas.

Christmas is an extremely valuable time of year for retailers and Cadbury offers an extensive range based on a deep understanding of shopper and consumer needs throughout the season.

In September, as summer draws to a close and routines return consumers tend to stay in more. As well as this, 49%ⁱ of shoppers planned to shop earlier in 2022, with this trend set to continue in 2023. This makes it really important to get ahead and stock-up in preparation for a fast start to the season. Retailers should tap into the ‘Big Night In’ occasion at this point of the season, as shoppers will begin to favour sharing formats, multipacks and tablets while they start preparing to cosy up for the winter months. Make the most of Cadbury’s range of sharing products by stocking products such as Cadbury Roses, Cadbury Heroes and Cadbury Dairy Milk tablets.

In October, the festive spirit begins in earnest, with seasonal indulgence coming to the forefront of shoppers’ minds. Last year, Mondelēz International launched the Cadbury Mini Snowballs Block, which saw the nation’s number two sharing novelty treatⁱⁱ, Cadbury Mini Snowballs Bag 80g, take on the iconic tablet format, and has since become the best NPD launch in Christmas sharing novelties in five yearsⁱⁱⁱ. This year, the Cadbury’s Mini Snowballs range will be joined by a 296g bag format that shoppers can share during cosy nights in. The Cadbury Mini Snowballs Family Pack 296g is set to help drive incremental sales for retailers, as sharing novelty formats are now the highest repeat buy at Christmas, perfect to share with loved ones^iv.

Cadbury Puds are a great addition to any retailer’s core range. With a smooth, truffle centre, revealing crunchy hazelnut pieces inside and encased in a layer of iconic Cadbury chocolate, the spherical treats are set to drive sales in the lead up to Christmas. The Cadbury Puds five pack communicates value to shoppers who are looking to be vigilant at this time of year, making them a fantastic option this Christmas, with Puds multipack having achieved the number one product in self-eat novelties last year^v.

By November the countdown to Christmas is in full swing. This is the period that consumers begin to prepare by stocking up on Christmas essentials. Retailers should stock up on core products, such as Cadbury Dairy Milk 90g Advent Calendar, which is the #1 SKU^vi in the advent category and a key line at Christmas. This year, Mondelēz International is adding a touch of magic to the advent countdown for consumers, introducing a brand-new Cadbury Dairy Milk Advent Calendar 340g, containing ten Cadbury Dairy Milk Chunks, five Cadbury Dairy Milk Robins, four Hazelnut Jingly Bells, four Caramel Chunks and, finally, one 100g Winter Wonderland Bar - a unique addition for Christmas Eve to get shoppers ready for the main event and add excitement to the occasion. It’s a great option for those who are looking to trade-up this year and treat themselves to an extra special indulgence.

December marks the final run up to the big day, and the nature of Christmas gives retailers the opportunity to really tap into the gifting and sharing category, with consumers spending lots of time with friends and family. The Cadbury Chunk Collection, a best-selling line, is available in new pack sizes to tap into the sharing occasion and help drive value, as well as including the addition of a new Caramilk chunk within the collection.

Mondelēz International are also rolling out a new Cadbury Buttons Selection Box this year, and with Cadbury Buttons being one of the best-sellers in the category^vii, it’s set to be a great success, including four different flavoured treat bags: Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Orange Buttons, Cadbury Dairy Milk Salted Caramel Nibbles and Caramilk Buttons.

Retailers can further tap into the sharing category with Cadbury Dairy Milk Winter Orange Crisp 360g, which is now available across the market for the first time this year. This delicious sharing block sees the nation’s favourite chocolate^viii combined with festive orange flavouring for a seasonal twist to encourage shopper excitement this Christmas. 

Mondelēz International are bringing back a family favourite for Christmas 2023, with the return of the beloved Cadbury Dairy Milk Coins, guaranteed to spark joy in-store. Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight consumers as a rooted Christmas classic^ix. Alongside Cadbury Dairy Milk Coins, Mondelēz will be rolling out the Cadbury Dairy Milk Money Box Tin. We’re also proud to announce that our new Coins range will be supporting the Trussell Trust in their important work to alleviate hunger in the UK.

Don’t let your sh-elves down this Christmas, stock up now to ensure cracking Christmas sales!

New for Christmas 2023

CADBURY MINI SNOWBALLS FAMILY PACK

This year, the Cadbury’s Mini Snowballs range will be joined by a 296g bag format that shoppers can share during cosy nights in. The Cadbury Mini Snowballs Family Pack 296g is set to drive incremental sales for retailers this festive season, as sharing novelty formats are now the highest repeat buy at Christmas, perfect to share with loved ones^x. RRP* £4.50, Weight: 296g x 7 per case

CADBURY DAIRY MILK ADVENT CALENDAR

Description automatically generatedThis year, Mondelēz International is adding a touch of magic to the advent countdown for consumers, introducing a brand-new Cadbury Dairy Milk Advent Calendar 340g, containing ten Cadbury Dairy Milk Chunks, five Cadbury Dairy Milk Robins, four Hazelnut Jingly Bells, four Caramel Chunks and, finally, one 100g Winter Wonderland Bar - a unique addition for Christmas Eve to get shoppers ready for the main event and add magic into the occasion. It’s a great option for those who are looking to trade-up this year and treat themselves to an extra special indulgence. RRP* £10.00, Weight: 340g x 6 per case

CADBURY CHUNK COLLECTION

This year, the Cadbury Chunk Collection is returning in a new and improved pack, offering a real luxurious treat to the range. The Cadbury Chunk Collection now also includes the addition of a new Caramilk chunk which will sit alongside the popular Cadbury Dairy Milk and White, Cadbury Dairy Milk Caramel and Cadbury Dairy Milk Wholenut. The re-vamped collection is sure to generate excitement among shoppers this Christmas! RRP* £6.00, Weight: 400g x 5 per case

CADBURY BUTTONS SELECTION BOX

Mondelēz International are also rolling out a new Cadbury Buttons Selection Box this year, and with Cadbury Buttons being one of best-sellers in the category^xi, it’s set to be a great success. The contents of the box are sure to appeal to all tastes, as it includes four different flavoured 95g treat bags: Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Orange Buttons, Cadbury Dairy Milk Salted Caramel Nibbles and Caramilk Buttons, so there’s something for everyone in this brand-new product. RRP* £6.50, Weight: 375g x 7 per case.

CADBURY DAIRY MILK WINTER ORANGE CRISP

Retailers can further tap into the sharing category with Cadbury Dairy Milk Winter Orange Crisp 360g, which is now available across the market for the first time this year. This delicious sharing block sees the nation’s favourite chocolate^xii combined with festive orange flavouring for a seasonal twist to encourage shopper excitement this Christmas. Ideal for sharing with friends or family on cold winter’s evenings, or as a gift for hosts ‘just because!’ over the festive period, this product is set to drive incremental sales in the final few weeks before Christmas. RRP* £3.50, Weight: 360g x 13 per case

CADBURY DAIRY MILK COINS

Mondelēz International are bringing back a family favourite for Christmas 2023, with the return of the beloved Cadbury Dairy Milk Coins, guaranteed to spark joy in-store. Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight consumers as a rooted Christmas classic^xiii. The coins, individually wrapped in festive gold foil, are set to drive incremental sales to finish the season off, with the excitement of the big day just around the corner. These treats are the perfect addition to a retailer’s range as gifting options, or as an impulse buy for a self-eat treat. RRP* £1.99, Weight: 70g x 54 per case

CADBURY DAIRY MILK MONEY BOX TIN

Mondelēz will be rolling out the Cadbury Dairy Milk Money Box Tin, the perfect top up gift in the final run up to Christmas. The tins, featuring a playful design, are set to drive sales, particularly in the gifting segment, as they offer a secondary packaging use as well as receiving an “outstanding” rating during customer testing^xiv. RRP* £6.00, Weight: 230g x 8 per case

TOBLERONE TRUFFLES

Toblerone is rolling out the red carpet this Christmas, with a brand-new addition to their range, Toblerone Truffles. Made with honey and almond nougat, this exciting new product will bring shoppers the iconic high quality of a classic Toblerone product, in the form of deliciously diamond shaped truffles, perfect for gifting. The launch aims to help grocers grow their premium gifting segment, all-year-round - with Christmas being the perfect time of year for shoppers to ‘trade up’ and treat themselves and their loved ones. RRP* £6.09, Weight: 108g x 8 per case

*All ranging and retail pricing decisions are at the sole discretion of the retailer

i StreetbeesDeck the Halls How Shopping Habits are Evolving, October 2022
ii Source: Nielsen Xmas Tracker INcl. Discounters: WE 10.09.22 –we. 24.12.22
iii Source: Nielsen Xmas Tracker INcl. Discounters: WE 05.09.20 –we. 26.12.20
iv Nielsen Xmas Tracker excl. Discounters: WE 13.08.22 to W.E 24.12.22
v Nielsen Xmas Tracker Incl. Discounters: WE 10.09.22 – we. 24.12.22
vi Source: NIS Total Cov exc discounters –Xmas tracker 24.12.22
vii SNACK CHAT MDLZ STUDY Selection Boxes September 2021 | Cadbury DM Buttons | Life Stages | 52 w/e 27 Nov 22
viii Nielsen, FY, 2021
ix Nielsen Idea screener, N=220 UK consumers
x Nielsen Xmas Tracker excl. Discounters: WE 13.08.22 to W.E 24.12.22
xi SNACK CHAT MDLZ STUDY Selection Boxes September 2021 | Cadbury DM Buttons | Life Stages | 52 w/e 27 Nov 22
xii Nielsen, FY, 2021
xiii Nielsen Idea screener, N=220 UK consumers
xiv Consumer test: Nielsen IQ, n=118 UK consumers