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out of your biscuit sales
We recommend having a main biscuits feature for your Take Home range, this should be a key focus. In addition, consider offering a range of single-portion biscuits in your Food to Go offer
Biscuit Take Home Display
- As over 80% of biscuit sales are for the top-up shopper mission roll packs and multipacks should be a key focus on your Take Home biscuit fixture.
- Your range should include sweet, healthier¹ and savoury biscuits and these should be clearly segmented on the feature.
Merchandising Top Tips
‘On the Go Biscuits’
- We recommend 10-20% of your biscuit range is allocated to ‘on the go’ product.
- Healthier¹ biscuits and snack bars are over 50%² of on the go sales so should be the focus of any range
- Breakfast is also a growing Food to Go opportunity, so consider in your range
- Site near other relevant products such as To- Go beverages and Food to Go offers³
- Consider creating a ‘healthier¹’ bay