PLAN YOUR SHELVES
to increase sales
Does your display make it easy for shoppers to find
what they are looking for?
Does your display inspire purchase?
Find out how to make the most of your space below.
We recommend confectionery is displayed on a main fixture and in secondary areas in independents.
Where stores are subject to HFSS regulations only non HFSS products may be displayed in specific areas of the store.
- Display products to cover all need states: singles, duos, tablets, bags ,gifts and multipacks
- Place best sellers in most visible locations
- Group product formats together and brands together within formats
- Allocate most space to best sellers
- Use manufacturers point of sale
- Only double face very top sellers
- Separate sugar and chocolate sharing bags on your display
- Block products by brand
- Align space to share of sales
- Every shopper visits here which makes it an effective use of space for impulse lines.
- Note, where store must comply with HFSS only non HFSS lines can be displayed in this area to meet regulations .
- Focus on best selling singles and duos lines
- Mints are highly impulse, so this is a good location²
- Group brands and product types together
- 41% of shoppers assume a product is on offer if on an aisle end Aisle ends interrupt shoppers as they walk around the store.
- 43% of shoppers claim to have bought a product specifically as it was highlighted on a Gondola end.2
- A third of shoppers said they were ‘encouraged’ to try new products if they were on the end of an aisle.
- Breakfast and lunch represent the biggest opportunity for most Food to Go snacks
- 45% of Confectionery purchases are FTG ³
- Display confectionery with other Food to Go options