Diwali is a time for families and communities to get together and show gratitude to those they love and care for.
Confectionery is the perfect gift for the season. It is suitable as a main gift or to complement monetary gifts or gold ornaments.
What to Focus on
- Shoppers are more focused on the look of the product than the price, so encourage them to trade up to more premium products1
- Boxed chocolate is the most common format bought in the season2
- Leverage eye-catching point of sale*
- Build creative displays*
- Have colourful signage
- Advertise on social media
- Stock bestsellers
- Focus on boxed products
* Where HFSS regulations apply, only non-HFSS products may be displayed in certain areas of the store
¹ Snackchat Diwali research 2021
² Snackchat Diwali research 2021