Seasonal Opportunities


Diwali is a time for families and communities to get together and show gratitude to those they love and care for.

Confectionery is the perfect gift for the season. It is suitable as a main gift or to complement monetary gifts or gold ornaments.

What to Focus on

  • Shoppers are more focused on the look of the product than the price, so encourage them to trade up to more premium products1
  • Boxed chocolate is the most common format bought in the season2
  • Leverage eye-catching point of sale*


  • Build creative displays*
  • Have colourful signage
  • Advertise on social media
  • Stock bestsellers
  • Focus on boxed products

* Where HFSS regulations apply, only non-HFSS products may be displayed in certain areas of the store

¹ Snackchat Diwali research 2021

² Snackchat Diwali research 2021