Chocolate is the No. 1 gift given on Father's Day1, and on average shoppers spend over £10 on chocolate, so it's a good opportunity to encourage shoppers to trade up.
Over 75%3 of shoppers buy gifts for Father's Day in different stores, so it’s really important to promote a wide range of suitable gifts in your store.
- Create an eye-catching display* and display complementary items together, for example, chocolate and alcohol are a popular combination
- Chocolate boxes are the most popular chocolate format, but blocks are growing in popularity4 so be sure to stock both
- Quality and brands are the most popular reason for purchase and Cadbury is the most popular brand on Father's Day5
* Where HFSS regulations apply, only non-HFSS products may be displayed in certain areas ofthe store
¹ Snackchat, Father's Day shopping Habits 2022
² Snackchat, Father’s Day shopping Habits 2022
³ Snackchat, Father's Day shopping Habits 2022
⁴ Nielsen Indies and Symbols 3 wks to 18.6.22
⁵ Snackchat, Fathers Day shopping Habits 2022