Seasons and events are a great way to create theatre, excitement and a great atmosphere in your store. They also provide an excuse to make changes that can help to inspire shoppers to take a different look when shopping in your store.
Seasons and events present display opportunities through the whole year so why not consider having a seasonal plan!
Planning for Seasonal Success
Take time to create an annual plan for the seasons
- If you haven't focused on a seasonal opportunity before start small, review and amend plans the next time
- Be selective about which seasons, focus on your local shopper base
- Consider having a specific display space in your store for seasons1
- Confectionery is a highly relevant category for nearly every gifting occasion
- Seasons provide an opportunity for trade up, so consider stocking products at a range of prices
- Focus on top sellers in the categories you stock and have gifting top sellers displayed on your main confectionery display for all year round gifting opportunities
- Many shoppers buy gifts from different stores so its important to promote your range1