Introducing CADBURY ICONIC CHUNK IN NEW GRAB & GO FORMAT

• Cadbury Dairy Milk Brings Iconic chunk in a smaller on-the-go format
• New 56g Grab and Go Bars - portionable format in resealable pack
• Portion for now and portion for later
• Available in price marked packs

We’re seeing a clear shift in consumer behaviour, particularly among younger shoppers, towards more frequent, on-the-go snacking throughout the day.

Shoppers are looking for options that fit seamlessly into their routines, creating a strong opportunity for formats that deliver convenience without compromising on taste.

As we predicted 75% of your shoppers will be aged 25-54 by 2030 this pack size is ideal for Independent stores

The new pack size allows consumers to enjoy the delicious iconic chunk in a portioned, portable format. meeting the growing demand for convenient treats.

The food-to-go snacking category is worth £5.7b and is forecasted to grow 3.3% annually with chocolate being one of the top three categories purchased¹.

Available in three of the brand’s best-performing flavours, Cadbury Dairy Milk, Cadbury Dairy Milk Marvellous Creations and Cadbury Dairy Milk Chopped Fruit & Nut, the Grab & Go bars translate tablets into a great snacking solution.

More than half (53%) of shoppers are looking for on-the-go snacking solutions² with 68% of Gen Z and Gen Alpha snacking at least twice a day³. As snacking becomes embedded into daily routines, shoppers are seeking formats that are quick and convenient without compromising quality, taste or familiarity.

The Grab & Go bars offer two portions per bar and have a convenient resealable packaging that makes it easy for consumers to enjoy chunks for now and save chunks for later.

Win now , Win later Launch Promotion

To support the launch and drive engagement, Cadbury is introducing a promotion for both independent retailers* and shoppers** with a Win Now and Win Later mechanic, with the Win Now section offering the chance to win up to £100 in instant vouchers. All entrants are also entered into a wrap up prize draw to Win Later, for retailers to win £1,000 cash* and shoppers to win fantastic days out**.

For a chance to win, independent retailers simply need to purchase a case of a participating Grab & Go product from any wholesaler, scan the QR code or visit win.cadbury/grabbags2026-retailer and enter their details. They will then find out immediately if they have won one of the instant prizes, which are: 40x £25 Amazon vouchers, 30x £50 Amazon vouchers and £20x £100 Amazon vouchers*. In addition to the instant win vouchers, retailers will also be entered into the grand prize draw, for a chance to win one of five £1,000 cash prizes*.

Shoppers can enter by purchasing a participating Cadbury Grab & Go pack, scan the QR code or visit win.cadbury/grabbags2026-consumer and enter their details. They will also find out immediately if they have won one of the instant win prizes, which are: 150x £25 Amazon vouchers, 50x £50 Amazon vouchers and 30 x £100 Amazon vouchers. All entrants will also be entered into the wrap-up prize draw to win one of: 15 x £500 days out and 30 x £100 Red Letter Day vouchers.

Grab & Go bars bring the trusted Cadbury Dairy Milk chunk taste into a format designed specifically for these high-frequency snacking moments. For retailers, this presents an opportunity to drive stronger shopper engagement, expand their chocolate offering with a relevant format, and attract the next generation of snackers. By tapping into this growing need state, retailers can unlock incremental category growth while making everyday indulgence more accessible and convenient for shoppers. Retailers also have the opportunity to win a fantastic cash prize by purchasing the new Grab & Go formats.

A priced-marked-pack⁺⁺ are also available .

With the launch of Cadbury Grab and Go bars the Cadbury range offers something for an extensive

RRP Grab Packs – CDM Format 56g - £1.35⁺

RRP PMP – Grab Packs - £1.29⁺⁺

+Prices are recommended only. Retailers are free to set their own prices

++Non-PMP Pack available

*Retailer Terms and Conditions

Retailer Terms & Conditions: UK (excl. CI & IoM), 18+, owners/verified retail managers of independent convenience stores or symbol retailers (‘Independent Retailers’) only. 07:00 01/07/26 - 21:00 28/08/26. Purchase a case of a Participating Pack, from any Wholesaler scan the QR code or visit win.cadbury/grabbags2026-retailer & enter your details incl. barcode & where you purchased from to find out instantly if you have won & to enter the Grand Prize Draw. Purchase required. Prizes: Winning Moments: 40 x £25 Amazon voucher, 30 x £50 Amazon voucher & 20 x £100 Amazon voucher. Grand Prize Draw: 5 x £1,000 cash. Retain receipt. Internet access & email address required. Retailers are free to set their own prices. Participating Packs subject to availability. Non-PMP also available. Max 1 entry p/Eligible Retailer p/week. Max 1 Prize type p/Eligible Retailer. Visit www.promoterms.com/CadburyGrabPacks2026 for full T&Cs & Prize details. Promoter: Mondelez Europe Services GmbH - Uk Branch whose address is at Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.

**Shoppers Terms and Conditions

Shopper Terms & Conditions: UK (excl. CI & IoM), 18+ only. All Retailers & Spar: 07:00 01/07/26 – 21:00 28/08/26. Co-op: 07:00 01/07/26 – 21:00 01/09/26. Purchase a Participating Pack (subject to availability) from a Participating Retailer, scan the QR code or visit win.cadbury/grabbags2026-consumer & enter your details incl. barcode, batch code & retailer your purchased from to find out instantly if you have won & to enter the relevant draw. All valid entries from all Participating Retailers will be entered into Prize Draw 1. Purchase required. Prizes: Winning Moments: 150 x £25 Amazon voucher, 50 x £50 Amazon voucher & 30 x £100 Amazon voucher. Prize Draw 1 (All Participating Retailers): 15 x £500 days out & 30 x £100 Red Letter Day Vouchers. Prize Draw 2 (Spar): 5 x £1,000 Michelin-star dining experiences. Prize Draw 3 (Co-op): 10 x £500 days out. Retain receipt. Internet access & email address required. Max 1 entry p/person p/week. Max 1 Prize type p/person. Visit www.promoterms.com/CadburyGrabPacks2026 for full T&Cs & Prize details. Promoter: Mondelez Europe Services GmbH – UK Branch whose address is at Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.

¹ Lumina Food to Go report, 2025
² State of Snacking 2024 Global Consumer Trends Study by Mondelez & The Harris Poll (Mar24, 11Oct-10Nov 2023)
³ State of Snacking 2023 Global Consumer Trends Study by Mondelez & The Harris Poll (March24, 11Oct-10Nov 2023)