CRACKING NEWS: RETAILERS COULD WIN UP TO £1000*
AS THE CADBURY CREME EGG ‘FIND THE WINNING EGG’ CAMPAIGN RETURNS
Cadbury Creme Egg’s Find the Winning Egg campaign, is returning for a third season – and this year it is bigger than ever.
Shoppers will once more be encouraged to keep an eye out for an extra special half-milk chocolate, half-white chocolate Cadbury Creme Egg. If a lucky shopper unwraps a winning egg, they will be rewarded with one of the hundreds of cash prizes on offer, including the chance to nab the top prize of £10,000. Excitingly, in 2024 there will be more winning eggs than ever before.
Once again, retailers that sell a winning egg could win the top-prize of £1,000 for themselves and their store. In addition to this, there are also a number of other prizes up for grabs, ranging from £25 - £500 of Amazon vouchers.
The competition will put consumers and retailers across the nation on the ultimate Easter egg hunt, sparking a nationwide quest to ‘Find the Winning Egg.’ This will be supported with social, digital, and outdoor activations, letting everyone know that the goo is back. There also a suite of POS materials to be used in-store, to request click here.
New products will again be key to driving growth within the season1, and Easter 2024 will see the launch of the Cadbury Creme Egg Tablet.
The Cadbury Creme Egg Tablet will see the iconic brand taken into this format for the first time ever in the UK. With this new tablet format , perfect for both sharing and self-treat occasions, retailers will be able to use the irresistible allure of the Cadbury Creme Egg to help drive their fast start to the season and repeat purchase rate.
Along with Cadbury Creme Egg, Easter just wouldn’t be Easter without Cadbury Mini Eggs. Mini in size, Cadbury Mini Eggs are mighty come Easter, as the number one Easter brand2 and the highest penetration3 – of any Easter brand. While evidently an ideal seasonal treat, we’ve increasingly seen shoppers whipping up delicious baked goods, creating memories with loved ones. As well as this, and following the success and launch of the Cadbury Mini Eggs Bar, a 360g gifting format joins the portfolio, available nationwide for the first time!
To make the most of the season, retailers should split Easter into three phases: getting off to a fast start (from 1st January to Valentine’s Day), building momentum (from Valentine’s Day on 14th February, to Mother’s Day on 10th March), and then gearing up for a ‘gifting finish’ for the last three weeks the period reaches its finale. For further seasonal advice click here.
Product name: Cadbury Creme Egg Tablet 123g
RRP: £1.80 RRP*
Product weight: 123g
*Retailers are free to set their own prizes
1 NIQ: Scantrack Data to 08April23, Nielsen Read Total Market Exc Discounters 19 weeks to Easter 2023 (Total season data)
2Nielsen Insights, Total Market excluding Discounters, 19 weeks to 08.04.2023, Kantar Easter 23
3 Nielsen Insights, Total Market excluding Discounters, 19 weeks to 08.04.2023, Kantar Easter 23