BELVITA HELPS TO ADD VALUE FOR CONVENIENCE CHANNEL RETAILERS WITH NEW PMP FORMAT

belVita, the UK’s number one breakfast biscuit brand ¹, has introduced a new price-marked multi-pack format on belVita Honey & Nut flavour. As part of the brand’s aim to attract new shoppers and help add value to the category, the new belVita Honey & Nut PMP taps into the healthier* multipack space within the convenience channel and communicates value to price-conscious shoppers.

belVita Honey & Nut is the bestselling flavour in the convenience channel, so adding a PMP format is certainly set to help retailers benefit from this success . This year, more than ever, many shoppers will be looking for value from the category, and PMPs are a great way for retailers to provide this reassurance. belVita Honey & Nut PMP will be available at a pricemark of £1.49**, in a convenient multipack format that will help drive sales within both the breakfast and food-to-go occasions.

The new belVita Honey & Nut PMP packs are available now. Retailers should be sure to stock up on the new format to make the most of the brand’s success and marketing investment in 2023, and site the new SKU next to standard belVita breakfast packs.

* As defined by Nielsen

** All ranging and retail pricing decisions are at the sole discretion of the retailer

Product information

Product name: belVita Honey & Nut PMP

ATO: December 2022

Product Weight: 225g

RRP**: £1.49 PMP

Case size: 10 x 225g

¹ Nielsen, Total Coverage excl. Discounters, MAT w/e 18.06.22

² Nielsen, Total Coverage excl. Discounters, MAT w/e 18.06.22