IT’S MINT TO BE! CADBURY ROLLS OUT NEW LIMITED-EDITION TWIRL FLAVOUR
Cadbury Twirl is launching a brand-new limited-edition flavour: Twirl Mint. The limited-edition bars will bring fresh excitement in-store and set retailers’ ranges up for summer success.
Mint is an incredibly popular flavour among shoppers, as one of the top five flavours for standard chocolate1. With the mint chocolate category as a whole worth £66M 2 RSV, it presents a significant opportunity for retailers, especially when paired with the nation’s favourite chocolate3. What’s more, new flavour launches are one of the key drivers of sales4 within the chocolate confectionery category, especially among younger shoppers 5, making Twirl Mint not one to be missed.
The minty chocolate delighted consumers in concept testing - achieving an exceptional overall liking score6 - and shows strong promise for its full launch this month. The new flavour will be supported with further PR, digital and social media activity to drive visibility and encourage trial among shoppers.
Following the popularity of Twirl’s previous limited-edition flavours, Twirl Mint is likely to also be very popular with consumers, drawing footfall to stores as shoppers seek the hotly-anticipated new product. Retailers are encouraged to orders stocks early to avoid disappointment.
Product name: Cadbury Twirl Mint
Product Weight: 43g
Case size: 48
* Prices are recommended only. Retailers are free to set their own prices
¹ Nielsen info on Mint in total std. choc w.e. 25.02.23
² Nielsen info on Mint in total std. choc w.e. 25.02.23
³ Nielsen, FY, 2021
⁴ Nielsen Total Mkt Inc. Disc, MAT to w/e 26.12.21
⁵ Kantar Worldpanel GB Chocolate – Singles – Adult Singles 52 w/e 24.01.22
⁶ Snack Chat Consumer Concept Test 2022; n=592; Action Standard: >60% PI and overall appeal of >6.8