New Flavour for Sour Patch Kids

SOUR PATCH KIDS LAUNCHES NEW LIMITED EDITION BLUE RASPBERRY FLAVOUR   

Sour Patch Kids is launching the latest in its lineup of lip-smacking sour sweets with new limited edition Sour Patch Kids Blue Raspberry flavour. With 43% of consumers wanting sour flavours, and consumers looking for raspberry flavoured candy, the new launch is set to sour then sweeten tongues across the UK and help drive incremental sales for retailers. 

Sour Patch Kids Blue Raspberry will be available for a limited period of one year, sitting alongside the brand’s UK range which also includes Original, Cola, Watermelon, Fruit Mix and 2024 NPD, Strawberry. Available in PMP and non-PMP** packs from July, the newest addition is vegan, and will be available in 130g bags with an RRP* of £1.50 in line with the wider Sour Patch Kids range. 

The new flavour joins the brand’s portfolio at a time when it’s performing incredibly strongly across the market, even outpacing the category with growth of 26.9%¹ year-on-year.  

Product information 

Product name: Sour Patch Kids Blue Raspberry 

ATO: July 2025 

Weight: 130g 

RRP*: £1.50 

*Recommended retail price, pricing is at the sole discretion of the retailer 
**PMP and non-PMP packs available. Pricing is at the sole discretion of the retailer 

^{1 Nielsen IQ, Total Coverage, Sugar share bags, data w.e 17/05/25}