Good to Know

• Take home hot beverages include Coffee 62.5%, tea 23.25% and hot chocolate 9%¹

• Brands are important in this category with 73% of shoppers preferring to buy a brand ²

• Hot choc splits into: Drinking Chocolate (add milk), Instant Drinking Chocolate (add hot water), Diet Hot Chocolate and Cocoa.

Recommendations

• Focus on top selling brands

• Cover the sub-categories: Drinking Chocolate, Instant Drinking Chocolate, Diet hot Chocolate and Cocoa

• Avoid allocating too much space to flavour variants at the expense of space for top selling lines

• Offer single serve options on best -selling lines

RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.