Good to Know

• Single serve products below 80g are considered on-the-go packs

• Healthier¹ biscuits account for over 53% of sales and 27% of sales are everyday treats²

• Breakfast and lunch are key opportunities, and 42% of lunch occasions are bought on a meal deal²

• Healthier¹ biscuits make up a significant proportion of sales

• 1 in 3 consumption choices are driven by well-being

• 75% of consumers think protein is essential for maintaining a healthier diet³

Recommendations

• Focus on healthier¹ and treat Biscuits

• Merchandise alongside with other ‘Food to Go’ offers

• consider time of day deals and promotions

RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.