One of the biggest food categories with shoppers driving spend³
Good to Know
Biscuits split into 2 shopper mission, ‘Take home’ and ‘On-the-Go’
Take home biscuits sales make up 88% of sales1 which are generally multipacks or roll packs
The category divides into 3 segments: Healthier*, Sweet and Savoury
Sweet is the most valuable category1
Healthier*, everyday treat, special treat, and savoury biscuit drive value for the category1
Recommendations
- Value is key to these shoppers, so consider Price Marked Packs2
- Everyday treat biscuits, such as Oreo and Everyday biscuits such as digestives make up the majority of sales, so reflect this in space given to these products1
- Healthier3 biscuits are in growth so include in the range with a selection of savoury top sellers1
RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
4277135
Oreo Roll Pack PMP
16 x 154g
750659
Oreo Roll Pack
16 x 154g
4275447
Ritz Original Crackers PMP
8 x 200g
4275453
Ritz Original Crackers
8 x 200g
4303408
Cadbury Dairy Milk Chocolate Fingers PMP
12 x 114g
4041022
Cadbury Dairy Milk Chocolate Fingers
20 x 114g
4261055
Cadbury TimeOut Wafer Bar 6 Pack
13 x 121.2g
4273944
Cadbury Brunch Bar Choc Chip
8 x 160g
4278175
Oreo Golden Roll Pack PMP
16 x 154g
4015046
Oreo Golden Roll Pack
16 x 154g
4278193
Oreo Double Creme Roll Pack PMP
16 x 157g
654638
Oreo Double Creme Roll Pack
16 x 157g
4273934
Cadbury Brunch Bar Raisin
8 x 160g
4262100
Cadbury Bournville Fingers
20 x 114g
669140
Belvita Soft Bakes Choc Chips 6 pack
6 x 250g
4259666
Barny Chocolate Sponge Bear 5 Pack
7 x 125g
4304032
Belvita Honey and Nut PMP
10 x 225g
Market Top Sellers4
“33% OF SHOPPERS SAY CONFECTIONERY IS
THE REASON THEY ARE IN STORE5“
Interested in another category?
Advice
Are you making the most of the Duos opportunity¹?
Get to know the Duo shopper.
Sales of Duos are increasing so be sure to stock the best sellers.²
1 Nielsen, Indies & Symbols, Value (£) YTD 23.04.2022
2 RRP’s are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
3 As defined by Nielsen
4 Nielsen value sales, I&S data to w/e 15.7.23
5 Nielsen I&S value sales MAT 21.5.22
6 Nielsen I&S, 07.03.2022