One of the biggest food categories with shoppers driving spend³
Good to Know
Biscuits split into 2 shopper mission, ‘Take home’ and ‘On-the-Go’
Take home biscuits sales make up 88% of sales1 which are generally multipacks or roll packs
The category divides into 3 segments: Healthier*, Sweet and Savoury
Sweet is the most valuable category1
Healthier*, everyday treat, special treat, and savoury biscuit drive value for the category1
Recommendations
- Value is key to these shoppers, so consider Price Marked Packs2
- Everyday treat biscuits, such as Oreo and Everyday biscuits such as digestives make up the majority of sales, so reflect this in space given to these products1
- Healthier3 biscuits are in growth so include in the range with a selection of savoury top sellers1
RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
![](https://images-tastehub.mdlzapps.cloud/images/e24691ca-e033-4a09-94a0-d7cef35a09d3.png)
4277135
Oreo Roll Pack PMP
16 x 154g
![](https://images-tastehub.mdlzapps.cloud/images/dd9a79c5-d8e6-4047-a986-cbfb245b8925.png)
750659
Oreo Roll Pack
16 x 154g
![](https://images-tastehub.mdlzapps.cloud/images/de69ee0d-38f7-4a03-a700-856de010257f.png)
4275447
Ritz Original Crackers PMP
8 x 200g
![](https://images-tastehub.mdlzapps.cloud/images/b5a57431-e342-4cdd-aac3-5ec0268e4bb0.png)
4275453
Ritz Original Crackers
8 x 200g
![](https://images-tastehub.mdlzapps.cloud/images/0eaef168-9239-4a27-8988-bba59a86088c.png)
4303408
Cadbury Dairy Milk Chocolate Fingers PMP
12 x 114g
![](https://images-tastehub.mdlzapps.cloud/images/9969cb18-906b-41f0-80f0-81aba7179f05.png)
4041022
Cadbury Dairy Milk Chocolate Fingers
20 x 114g
![](https://images-tastehub.mdlzapps.cloud/images/98d90362-571b-4892-8001-4092107b6126.png)
4261055
Cadbury TimeOut Wafer Bar 6 Pack
13 x 121.2g
![](https://images-tastehub.mdlzapps.cloud/images/9fc6683d-ffa2-47c9-b962-8d7d231fa169.png)
4273944
Cadbury Brunch Bar Choc Chip
8 x 160g
![](https://images-tastehub.mdlzapps.cloud/images/55876db2-3d45-46c1-930f-b756f240536f.png)
4278175
Oreo Golden Roll Pack PMP
16 x 154g
![](https://images-tastehub.mdlzapps.cloud/images/c39b1896-c6e5-470e-b579-0b98c5119049.png)
4015046
Oreo Golden Roll Pack
16 x 154g
![](https://images-tastehub.mdlzapps.cloud/images/ee348728-4e73-4ad2-8529-382d0bb9abeb.png)
4278193
Oreo Double Creme Roll Pack PMP
16 x 157g
![](https://images-tastehub.mdlzapps.cloud/images/5967005c-dcc9-4726-a91e-4f5599ee82ef.png)
654638
Oreo Double Creme Roll Pack
16 x 157g
![](https://images-tastehub.mdlzapps.cloud/images/06ea407b-4b57-4bf8-a78a-60274d2dd20d.png)
4273934
Cadbury Brunch Bar Raisin
8 x 160g
![](https://images-tastehub.mdlzapps.cloud/images/7486da47-534c-4b7e-9bea-9ef5d6b5f51b.png)
4262100
Cadbury Bournville Fingers
20 x 114g
![](https://images-tastehub.mdlzapps.cloud/images/f85eaca2-da20-4d5f-9bc9-b1d529e94b21.png)
669140
Belvita Soft Bakes Choc Chips 6 pack
6 x 250g
![](https://images-tastehub.mdlzapps.cloud/images/053369ae-e2b6-45bb-82fd-0103b549b029.png)
4259666
Barny Chocolate Sponge Bear 5 Pack
7 x 125g
![](https://images-tastehub.mdlzapps.cloud/images/63a2a205-a33f-498f-a40e-c1e73231f4c4.png)
4304032
Belvita Honey and Nut PMP
10 x 225g
Market Top Sellers4
“33% OF SHOPPERS SAY CONFECTIONERY IS
THE REASON THEY ARE IN STORE5“
Advice
Are you making the most of the Duos opportunity¹?
Get to know the Duo shopper.
Sales of Duos are increasing so be sure to stock the best sellers.²
![Snack Bars](https://images.ctfassets.net/044rxb4pzkz7/6qsudSX2CYRDoGLE96edY5/bf6c769604c8d37d5380defe1e4e6ec3/1920x1080.png)
1 Nielsen, Indies & Symbols, Value (£) YTD 23.04.2022
2 RRP’s are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
3 As defined by Nielsen
4 Nielsen value sales, I&S data to w/e 15.7.23
5 Nielsen I&S value sales MAT 21.5.22
6 Nielsen I&S, 07.03.2022